Graphic Design
A top B2B travel wholesaler in Malaysia, known for its core brand Golden Destinations (GD) and FS Holidays, which offers budget-friendly tours. I worked on social media designs and itinerary layouts, enhancing their brand visibility and travel offerings.
Designed branded social media post and travel itinerary
Maintained cohesive branding across multiple product lines
Strengthened overall brand consistency and communication flow
Primary Users: Internal marketing and design team, travel agents (B2B partners)
End-Users: Malaysian and Southeast Asian travelers
Behavior:
Internal team required fast design turnaround for multiple brands
Travel agents needed clear, attractive visual materials to communicate with clients
Pain Points
Limited internal design capacity to manage high content volume
Inconsistent design across platforms and brands
Difficulty adapting materials quickly for fast-moving promotions
Goals:
Create scalable, reusable visual assets
Support the internal team in handling large content output
Improve design consistency across brands and touchpoints
Challenges:
Limited manpower for a large volume of promotions and travel itineraries
Need to balance different brand tones under one company
Short lead times for design delivery due to dynamic travel schedules
The internal marketing team managed a high volume of content across multiple products, with only a small team available to handle design. This created frequent bottlenecks, especially when launching new packages or campaigns. I stepped in as an extended design arm, helping to manage their workload by producing social media visuals, promotional materials, and itineraries efficiently.
Through competitor benchmarking, I studied regional players such as Apple Vacations and Sedunia Travel, focusing on how they balanced visual storytelling with clarity.
Use a modular system for itinerary design adaptable to any package
Design based on branded social media templates for multiple product tiers
Differentiated premium and mass-market brands visually with tailored color and layout rules
Maintained consistent typography, spacing, and content flow for itinerary
Reduced design strain on the internal team with reusable asset systems
Improved turnaround time for promotional campaigns
Strengthened brand image and improved clarity of travel offerings
Future Recommendations:
Consider implementing a centralized asset library or design system
Explore simple automation for itinerary generation using predefined templates
Feel free to reach out if you’re interested in working together, need design advice, or simply want to discuss ideas.
You can contact me directly via email, Whatsapp or Linkedin.
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