Graphic Design
A startup travel agency focused on providing exceptional inbound and outbound travel experiences. I assisted in crafting a compelling startup proposal PowerPoint, ensuring a visually appealing and persuasive presentation for their business vision.
Designed a start-up proposal PowerPoint for Good Play Destination, a dynamic travel agency
Focused on creating a visually engaging presentation to attract potential investors and partners
Delivered a clean, professional design that balanced the agency’s creative side with its business objectives
Primary Users & End-Users: Investors, business partners, and potential clients (individual and corporate travelers)
Demographic:
Mainly located in Malaysia, with aspirations to expand to other Southeast Asian countries
Behavior & Pain Points:
Users are looking for a trustworthy, innovative travel agency that can offer unique experiences tailored to their specific needs
Investors want to see clear value propositions and growth potential for the business
Pain points include uncertainty about how the company stands out from competitors and the scalability of its business model
Goals:
Create a compelling start-up proposal that highlights the agency’s strengths and growth potential
Design a PowerPoint presentation that is visually appealing and easily digestible
Ensure the design reflects the company’s commitment to delivering exceptional travel experiences
Challenges:
Conveying the unique value propositions of the agency in a concise format that appeals to investors
Ensuring the presentation is visually consistent with the travel agency’s brand, while also being professional enough for investor meetings
Balancing creativity with clarity to make the proposal both engaging and informative
The user journey for the Good Play Destination proposal starts with the investor viewing the PowerPoint presentation, usually in a formal meeting or pitch session. The main task is to quickly grasp the company’s value proposition and the potential for business growth. I ensured that the presentation had a clear flow, starting with an introduction to the company’s mission, followed by an overview of services, market opportunity, and financial projections.
One key decision in the design was to simplify complex data, like financial projections and market analysis, into easy-to-understand charts and graphics. I used vibrant, travel-inspired visuals to keep the presentation engaging, without overwhelming the audience with too much information. Each slide was designed to provide a concise message and direct the viewer’s attention to the key points.
For this project, I researched best practices for designing investor pitch decks and startup proposals. Companies like Airbnb and Booking.com use visually rich presentations to explain their value propositions in simple terms. Drawing from these examples, I made sure the proposal had a strong narrative, emphasizing how Good Play Destination stands out in the travel industry and why it has growth potential.
Additionally, I looked at presentation designs from successful start-ups to ensure the PowerPoint was polished and professional, with a perfect balance of creativity and clarity.
Focused on creating a sleek, modern PowerPoint design with clean typography and intuitive layouts
Incorporated travel-themed visuals and high-quality images to create an engaging visual experience
Designed key slides to highlight the company’s unique offerings and growth potential
Ensured the design was adaptable to different types of meetings, from informal pitches to more formal investor presentations
The design helped communicate the company’s vision clearly, impressing potential investors and partners
Provided Good Play Destination with a professional and visually appealing proposal that could be used in various contexts
Future Recommendations:
Consider incorporating more interactive elements, such as video testimonials or animations, to further engage the audience
Expand the pitch deck with more in-depth data analysis or case studies to build trust with investors
Feel free to reach out if you’re interested in working together, need design advice, or simply want to discuss ideas.
You can contact me directly via email, Whatsapp or Linkedin.
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