UI/UX Design Graphic Design Web Development
A proprietary trading firm specializing in forex, providing a seamless trading experience. I was responsible for designing the landing page, handling WordPress development, and creating graphics to enhance the brand’s visual identity.
Designed a landing page optimized for conversions and trust
Focused on intuitive navigation for a financial services website
Developed WordPress integration for easy content management
Primary Users & End-Users: Investors, traders, and financial professionals
Demographic:
Predominantly male, with a strong interest in forex and financial markets
Users from across Southeast Asia, with a particular focus on professional traders and institutional clients
Behavior & Pain Points:
Users require quick, clear access to trading features and market updates
They expect high volume of data, show with graphs, charts and tables
Frustration often stems from slow site performance, poorly organized data, or confusing navigation
Goals:
Deliver a high-performing landing page with clear CTAs to increase sign-ups and user engagement
Create an easy-to-navigate platform for users to access trading tools and resources
Ensure seamless WordPress integration for easy content updates
Challenges:
Designing an engaging experience for a niche, high-stakes audience
Balancing data-heavy content with user-friendly UI
Ensuring that the design conveyed trust, professionalism, and authority
The user journey starts with potential clients visiting the landing page to explore Proptrade’s trading offerings. The goal was to immediately establish trust through design choices—professional fonts, a clean, simple layout, and easy-to-understand value propositions. After the initial visit, users should be able to understand the whole product and how it works.
I focused on ensuring that the information architecture was simple yet robust, allowing quick access to key trading features. For example, all essential market updates and trading data were accessible in a minimal number of clicks and in tables/graphs/charts form for easy understand. Additionally, the WordPress integration allowed the content management team to easily update contents without requiring coding knowledge.
Competitive research was conducted on top trading platforms such as eToro and IG Group. A common theme in their successful designs was the clean, user-centric layout, offering a seamless blend of technical functionality and approachable UX. Their websites were data-rich but easy to navigate, focusing on content that empowered users rather than overwhelming them. These findings strongly influenced my design approach, ensuring we balanced data presentation with clarity.
Focused on a minimalist layout to convey professionalism and trust
Ensured that data were easy to access and navigate
Implemented a modular structure that allowed quick updates without disrupting site design
Optimized for mobile devices to ensure accessibility across platforms
Increased user engagement with clear, intuitive pathways to critical trading data
Improved site performance
Empowered the internal team with WordPress integration for easy content management
Future Recommendations:
Integrate interactive data visualizations to enhance user decision-making
Expand personalization features, such as tailored market news and alerts
Feel free to reach out if you’re interested in working together, need design advice, or simply want to discuss ideas.
You can contact me directly via email, Whatsapp or Linkedin.
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