UI/UX Design Graphic Design Others
A tech solutions provider specializing in modernizing businesses with end-to-end digital transformation. By bridging the gap between traditional and new technologies, they offer innovative solutions across various industries. My role included landing page design, WordPress development, and graphic design, ensuring a seamless and modern digital presence.
Designed the landing page and WordPress integration for a technology solutions provider. Ensured the site communicated both professionalism and creativity, in line with the company’s ethos
Focused on presenting the company’s innovative approach to bridging traditional tech with modern solutions
Developed graphic design assets to visually communicate their expertise in digital transformation
Primary Users & End-Users: Business owners, decision-makers in small to mid-sized enterprises (SMEs), and tech consultants
Demographic:
Business owners
Primarily located in Southeast Asia with some international interest
Behavior & Pain Points:
Users are typically looking for tech solutions that can seamlessly integrate into their existing systems
They need to trust the provider’s ability to bridge the gap between outdated and modern technology
Common pain points include frustration with complex, difficult-to-understand service offerings or technology implementations
Goals:
Create a professional, easy-to-navigate landing page that showcases their expertise
Communicate their ability to provide end-to-end digital solutions for businesses
Implement a simple content management system using WordPress for easy updates
Challenges:
Communicating technical services to a non-technical audience in a clear, digestible way
Ensuring that the design was flexible enough to update for new products or services
Balancing creativity with the need for professionalism, as the company works with both traditional and modern systems
Users typically arrive at the site either through word-of-mouth recommendations or search engine results. Their primary goal is to understand the range of digital transformation services offered. I designed the landing page to highlight the company’s expertise in a clear, structured way, starting with an introduction to the company’s mission and services.
The task flow was optimized for users to quickly navigate from high-level information about the company’s capabilities to specific service offerings. Key decisions included emphasizing strong visual storytelling (through icons, illustrations, and clear section divisions) to convey the company’s innovative nature. I also ensured easy access to case studies, testimonials, and a simple contact form to encourage lead generation.
For the WordPress back-end, I created a user-friendly interface that allowed the internal team to easily update services, case studies, and other content without requiring technical knowledge.
I analyzed competitors like Accenture and Deloitte, as well as smaller digital transformation agencies. Successful designs were often clean and highly structured, showcasing both technical expertise and a personable approach. These companies used intuitive navigation, minimalistic design elements, and clear messaging to make complex solutions accessible. This research influenced my decision to keep the design simple, relying heavily on clean typography and strong calls to action.
Developed a clean, professional layout with ample white space to enhance readability
Focused on visually simplifying technical services, using icons and short descriptions
Prioritized easy navigation and accessibility, especially on mobile
Implemented modular content blocks that could be easily updated as the company’s offerings evolved
Improved understanding of services, resulting in a clearer brand message and more inquiries from potential clients
Enhanced user engagement with streamlined navigation and intuitive design
Empowered the internal team with a simple, flexible WordPress CMS for ongoing content updates
Future Recommendations:
Incorporate interactive case studies or client testimonials for a more engaging experience
Introduce a blog or resource section to position the company as a thought leader in digital transformation
Feel free to reach out if you’re interested in working together, need design advice, or simply want to discuss ideas.
You can contact me directly via email, Whatsapp or Linkedin.
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