Graphic Design
A globally recognized, award-winning broker operating since 2015. I contributed by designing social media content, including both static and animated visuals, to enhance brand engagement and market presence.
Designed static and animated social media posts to promote the WeTrade brand
Focused on visually engaging content to capture attention and drive interaction
Developed a consistent visual identity across various social media platforms
Primary Users & End-Users: Retail traders, institutional investors, and potential clients interested in brokerage services
Demographic:
Both male and female, with a slight male majority
Global audience, with a primary focus on Southeast Asia, particularly investors and traders looking for a secure, efficient trading platform
Behavior & Pain Points:
Users are looking for reliable and transparent trading platforms that offer competitive fees and superior customer support
Pain points include confusion or lack of clarity around platform features and promotions
Many potential clients are hesitant due to security concerns, so posts need to establish trust and highlight features that address these concerns
Goals:
Increase user engagement through visually captivating and informative social media posts
Communicate the brand’s key messages and values effectively to different segments of the target audience
Drive traffic to the WeTrade platform and increase sign-ups
Challenges:
Designing for a diverse audience with varying levels of trading experience and understanding
Creating content that balances complex financial concepts with engaging visuals
Maintaining consistency across multiple social media platforms while adhering to each platform’s unique style and content requirements
WeTrade’s social media journey starts with brand discovery, usually through shared content on platforms like Facebook, Instagram, or LinkedIn. The goal was to immediately capture users’ attention through bold visuals, concise copy, and clear CTAs that encourage users to learn more or sign up.
I worked closely with the marketing team to ensure that each post addressed a specific goal—whether it was to inform, promote a new feature, or drive traffic to a landing page. For example, I created static posts for brand awareness and animated posts to showcase new features or promotions. Each post had a clear call to action to guide users towards the next step in their journey, whether it was signing up, learning more about the platform, or engaging with customer support.
One of the key decisions was to tailor the design to the platform. For Instagram, I used shorts, with fun animation, while on Facebook, I designed static graphics with attractive visual.
Research on social media strategies for finance-related companies, including platforms like Robinhood and TD Ameritrade, revealed a focus on clear, concise messaging paired with strong visuals. These companies often used a mix of educational content and promotional posts that featured real-time trading data or expert advice to build credibility. I studied their old social media post, this to make sure the brand consistency which were effective at conveying trust and professional.
Developed a consistent visual style with bold colors and clear typography to ensure recognition across social media platforms
Created a mix of static and animated posts to keep the content fresh and engaging
Focused on incorporating brand colors and key messaging to increase brand recognition
Tailored the design to suit the specific requirements of each social media platform (Instagram, Facebook)
Increased user interaction with WeTrade’s social media posts, boosting brand awareness and engagement
Generated higher click-through rates, resulting in more traffic directed to the WeTrade platform
Established a consistent and recognizable visual identity for the brand across social media platforms
Future Recommendations:
Introduce video content for deeper engagement, such as tutorials or expert insights on trading
Experiment with user-generated content or customer testimonials to build community trust
Feel free to reach out if you’re interested in working together, need design advice, or simply want to discuss ideas.
You can contact me directly via email, Whatsapp or Linkedin.
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