UI/UX Design
A Malaysian used car e-commerce platform backed by 30 years of industry experience. I designed their landing page, focusing on a clean and trustworthy user interface to enhance the car buying and selling experience.
Designed the landing page for Carmine, a Malaysia-based used car e-commerce platform
Focused on delivering a seamless, user-friendly experience for both buyers and sellers looking to browse, buy, and sell used cars
Ensured a clean and professional design that builds trust with users, while emphasizing key features such as vehicle listings, secure transactions, and user reviews
Primary Users & End-Users: Individuals looking to buy or sell used cars in Malaysia
Demographic:
A mix of tech-savvy millennials and older generations seeking reliable and transparent platforms for purchasing used cars
Middle-income individuals and families who are looking for affordable, reliable vehicles
Behavior & Pain Points:
Users are often cautious when purchasing used cars due to concerns over reliability, pricing transparency, and trustworthiness of sellers
Buyers seek a platform that offers clear information about car condition, pricing, and previous ownership to make informed decisions
Sellers are looking for a quick, simple way to list their vehicles and reach a larger audience of potential buyers
Pain points include a lack of transparency in pricing, difficulty verifying car conditions, and lengthy communication processes between buyers and sellers
Goals:
Design a user-friendly landing page that clearly communicates Carmine’s value proposition as a trusted, reliable platform for used car transactions
Create an intuitive experience that helps buyers easily browse cars by filtering for key criteria such as make, model, and price
Allow sellers to quickly and easily list their vehicles on the platform, with minimal hassle and a streamlined process
Challenges:
Conveying trust and reliability in a competitive market, where users are often wary of scams or misleading vehicle listings
Designing a clear, simple, and fast way for users to filter and search for cars, while ensuring the platform remains visually appealing and easy to navigate
Ensuring the platform’s design catered to both buyers and sellers without overwhelming the user with too much information
The user journey begins when users land on the homepage, where they are presented with featured cars and simple CTAs like “Browse Cars” or “Sell Your Car.” The goal was to lead users to their desired actions—whether browsing or listing a car—without unnecessary steps.
The task flow was designed to accommodate both buyers and sellers. Buyers can filter cars by make, model, price range, and other important attributes, and are given easy access to detailed information, including car history and seller reviews. Sellers can easily list their cars by following a straightforward process, including uploading vehicle details and pictures.
One key decision was to simplify the browsing experience by using large, clear images and concise information, which would encourage users to engage with the listings. Another important decision was to integrate trust signals like seller reviews and detailed car condition reports to enhance confidence in the buying process.
I studied leading used car platforms such as Carousell and Carsome, which are highly popular in Malaysia, to identify successful design strategies and common user concerns. These platforms use a clean, grid-based design that showcases car listings with easy-to-understand filters and vehicle details. I incorporated similar strategies but focused more on user trust elements, such as customer reviews and detailed car condition information, to ensure users felt confident in their purchasing decisions.
Designed a simple, intuitive landing page with a clean layout that prioritizes essential information like car listings, search filters, and CTAs
Used large, high-quality images for car listings to give users a real sense of the vehicle they’re considering purchasing
Integrated a straightforward search function with intuitive filters that allow users to easily browse cars by make, model, price, and other features
Included trust elements such as detailed vehicle condition descriptions, customer reviews, and secure payment options to build credibility and confidence among users
The landing page successfully attracted both buyers and sellers, increasing the number of car listings and inquiries from potential buyers
Users reported a smooth browsing experience, with easy access to search filters and clear car information, which led to higher engagement rates
Sellers appreciated the straightforward listing process, which allowed them to quickly post their vehicles without unnecessary steps
Future Recommendations:
Enhance the platform by integrating a car inspection feature where users can schedule inspections for peace of mind
Introduce advanced filtering options, such as car age, mileage, and condition ratings, to improve the browsing experience for users
Consider adding a car comparison tool to allow buyers to compare different vehicles side by side
Feel free to reach out if you’re interested in working together, need design advice, or simply want to discuss ideas.
You can contact me directly via email, Whatsapp or Linkedin.
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